Solucient and SRK announced a strategic alliance yesterday to help hospitals strengthen their customer acquisition and retention programs.
Solucient, Evanston, IL, provides healthcare information to providers, payers, employers and pharmaceutical companies to drive business growth, manage costs and help deliver quality care. SRK, Chicago, is a marketing solutions company specializing in consumer healthcare.
Solucient's crmView database will be integrated into SRK's Marketing to 1 CRM tool. Both companies said the alliance will let hospitals send targeted, personalized communications such as direct mail and newsletters based on demographic and/or clinical history.