Social Media

Bronze

Doritos Viralocity

Agency: BBDO Proximity Canada
Client: Frito-Lay Canada

BBDO created a sweepstakes to champion Frito-Lay’s brand among 13- to 24-year-olds. Visitors were asked to name the flavor and craft a viral video. Frito-Lay’s custom algorithm tracked each submission’s digital footprint. The teams marketed the contest through a 45-second spot and YouTube homepage buy on Super Bowl Sunday. The campaign featured 8-million-plus video views and 843,501 total unique visitors.

Creative Directors
Ian MacKellar, John Gagne


Associatte Creative Director/
Copywriters

Jon Webber, Adam Bailey,
Andrew Hart

Billygram

Agency: OgilvyOne Frankfurt
Client: Ikea Germany

Ikea wanted to celebrate the 30th anniversary of its Billy bookcases, which have stayed the same since their inception. OgilvyOne created a Facebook App called “Billygram” to celebrate the furniture’s continued longevity and modern style. The app allowed fans to write Facebook messages in a font that looked like stacks of Billy bookcases.

Executive Creative Director
Michael Kutschinski


Creative Directors

Dr. Ulf Schmidt, Uwe Jakob


Art Director/Typography

Daniel Schweinzer


Copywriter

Marcus Pfeiffer

True Blood Live Feed





Agency: BBDO New York
Client: HBO

After a successful second season of HBO’s True Blood, the premium TV channel wanted to promote the launch of the show’s Blu-ray box set. The agency created a campaign where fans could link their Blu-ray players to their social media accounts and transform their Facebook and Twitter accounts to one of three character sets while watching the series. Forty percent of fans who participated generated 9,000 scenes shared in Facebook feeds.

Chief Creative Officer
David Lubars


Executive Creative Directors

Greg Hahn/Mike Smith


Creative Director/Art Director

James Clunie


Creative Director/Copywriter

Pierre Lipton

Finalists

Code Red
Agency: Colenso BBDO
Client: Frucor Beverages Ltd.
ECD: Nick Worthington

World’s Biggest Scrum

Agency: AIM Proximity, New Zealand
Client: Rugby New Zealand
CD: Brett Hoskin

Lola Techie
Agency: BBDO Guerrero/
Proximity Philippines
Client: Bayan
Telecommunications
Chairman CCO/Writer:
David Guerrero


Make a Move

Agency: Leo Burnett Beirut
Client: Exotica
ECD: Bechara Mouzannar


Mr. Knowitall

Agency: M&C Saatchi/Mark
Client: Samsung
ECD: Gavin McLeod


The Contagious Poken

Agency: PKP BBDO Vienna
Client: AIDS Hilfe Vienna
CD: Christian Gosch


Gilette Blade Change Challange

Agency: Proximity Canada
Client: Gillette
CD: John Gagné


The World’s Biggest New Year’s Eve Rag Doll

Agency: Proximity Colombia
Client: Almacenes Exito
CD: Sandra Piedrahita


Free The Web SA

Agency: Quirk eMarketing
Client: MWEB
CTO: Craig Raw


Jersey Doesn’t Stink

Agency: Rosetta
Client: High Point Auto
Insurance
Group CD: George Lepore


Share the Love

Agency: Archibald Ingall
Stretton
Client: Capital FM
CD: Geoff Gower

Total
0
Shares
Related Posts