1 min eBooks Baking Digital Into the Marketing Mix There was a time when having a solid digital strategy meant batch-and-blast emails and a barebones website. Today… Abby MillerNovember 5, 2015 Read More
1 min eBooks 10 Ways to Prove a Return on Marketing Investments What’s one way that marketers can demonstrate a return on their marketing investments? Here, 13 marketing insiders provide… Abby MillerJuly 16, 2015 Read More
1 min eBooks Two Views of Customer Loyalty One of the biggest challenges with customer loyalty is the often-conflicting definitions that marketers and customers have regarding… Abby MillerDecember 9, 2015 Read More