Snyder Communications Inc., Bethesda, MD, recently launched the Active Health Education Series, a set of publications intended to reach patients as they sit in waiting rooms.
Snyder estimates that the average time spent in waiting rooms is 20 minutes and plans to target this captive audience with educational healthcare management information. Pharmaceutical and packaged goods companies will be able to use the series to reach defined patient populations.
The series will address issues ranging from heart disease and diabetes to allergies and will be sent to the offices of high-traffic family practitioners, internists and general practitioners. It is intended as an expansion of the company's Active Health Wallboard, which also is sent to waiting rooms and has drawn sponsorship from such companies as Pfizer, SmithKline Beecham, Hoechst Marion Roussel, Novartis and Schering Plough.
Daniel Snyder, chairman and CEO at Snyder, said the product was specifically designed to provide a new avenue for the types of clients that have been participating in the company's Active Health WallBoard program.