SmartFocus, an enterprise marketing software vendor, has launched SmartMarketer Portal Edition, an application that enables marketing departments to create Web portals for accessing all their content, business applications and processes in one location.
SmartMarketer Portal Edition provides a personalized interface for accessing content and business processes, ensuring that all users have access to the tools they need in a central location and at the same time ensuring secured access to the required content and business processes, according to Bristol, Britain-based SmartFocus. Using a single interface cuts the learning curve and ensures that work flows smoothly between processes.
Marketing service providers can use SmartMarketer Portal Edition to create personalized portals for their clients. Through the use of Web service standards, these work environments can be extended with new applications and modules.
There are two key business templates in the software: SmartChannel and SmartResults, both major additions to the existing SmartCampaigner and SmartReporter modules. SmartChannel introduces a new channel management visualization module, enabling users to build integrated online and offline marketing campaigns and other communications visually. Using a single interface, users can see a holistic view of customer journeys and online interactions.
SmartChannel also manages marketing collateral, providing a central repository for marketing documents and enabling strict version control.
There is a review and approvals function so the marketing team can work with marketing suppliers in delivering collaborative projects. SmartChannel also provides call center and telemarketing agents with access to marketing and operational data. SmartChannel adds both Web service and workflow capability to the SmartCampaigner module.
Using both the new Portal and the SmartReporter module, SmartResults enables easily built dashboards that can outline marketing objectives, key performance indicators and outcomes and help with management by exception and dissemination of marketing results across the business.
