SiteSpect, Inc., a provider of behavioral targeting technology, has entered into an alliance with enterprise marketing management firm Unica Corp.
As partners, the companies said they will help integrate testing and optimization with Web analytics for online marketers, and periodically sponsor educational industry events. SiteSpect and Unica are co-sponsoring Web Analytics Wednesday this week in San Francisco.
SiteSpect’s Web site and mobile Web optimization services already integrate with Unica’s web analytics product, Affinium NetInsight, which integrates Web analytics and cross-channel data to create a view of customers and their preferences, according to the company.
“Together, these solutions give online marketers a complete, integrated picture of the performance of their online and offline marketing campaigns as well as a roadmap for enhancing Web site conversions via continuous optimization,” said a statement from SiteSpect.