A partnership announced yesterday between the alternative media company Simon Direct, East Brunswick, NJ, and Princeton Interactive Communications, Cranbury, NJ, brought about the launch of btb.com, Cranbury, NJ, The InterNetwork For Business. The site creates a network of affiliated business Web sites linked together by a common search engine and purpose, which is to increase Web traffic of qualified buyers for all businesses affiliated with the btb.com network.
The btb.com search engine that is going to appear on all affiliate Web sites is exclusively for the benefit of the member network and participating advertisers. Among the affiliates already participating are: National Audio Visual; Siegel Display Products; and Visual Horizons. btb.com said 20 business-to-business direct response companies will launch the site this winter as Charter Affiliates.