Singer Direct Debuts 1-800-FLOWERS Insert Programs

Singer Direct Inc., Scarsdale, NY, announced yesterday its appointment as manager of the new-to-market 1-800-Flowers.com package insert, blow-in and bind-in programs.

Through its telephone, Internet and catalog channels, 1-800- Flowers.com buyers purchase flowers, plants, gourmet foods, candies, gift baskets and other gifts.

The package insert program will reach 1 million 1-800-FLOWERS gift recipients annually and has a base price of $60/M.

The blow-in program will reach 10.5 million customers annually through the 1-800- Flowers catalog at a base price of $35/M.

The bind-in program will reach about 10.5 million customers annually through the catalog at a base price of $45/M.

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