Marketing email vendor Silverpop launched a Facebook “marketing innovations” sweepstakes campaign, in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.
“Silverpop is launching this sweepstakes so marketers can voice their challenges and hopes for the new year, in addition to supporting a terrific cause,” Eric Holmen, SVP of marketing at Silverpop, said in a statement.
The campaign, which began on Nov. 21 and will run through January 2012, is geared toward marketers and is running on Silverpop’s Facebook page. For each new fan, the company will donate $1 to charity: water, with a maximum of $5,000 over the course of the promotion, which is equivalent to the average cost of a water project for a single community. Winners will be randomly selected at the end of each week to receive a $100 American Express gift card, and one winner will be selected to receive a new MacBook Air.