Plus-size clothing cataloger Silhouettes has entered into a partnership with Modestyle.com to create an online shopping boutique exclusively for Silhouettes apparel and accessories.
The e-tail effort is the latest attempt by both Modestyle and Silhouettes to co-brand each company on their respective sites. The companies also agreed to reciprocal banner advertising and list service announcements.
Silhouettes is part of Hanover Brands Inc., the business-to-consumer subsidiary of Hanover Direct, Weehawken, NJ.
Modestyle is a fashion and beauty online magazine and e-commerce site for women who wear clothing size 12 or above. It is owned jointly by Lewit & LeWinter Inc. and Freedom Interactive Media Inc., both of Irvine, CA.
