Siemens Business Services Inc. picked J. Winsper & Co., Chestnut Hill, MA, to handle relationship marketing.
The agency is in charge of a direct demand program to help Siemens Business Services' U.S. sales force gain qualified prospects and capture in-person appointments. Other responsibilities include direct mail, telesales and online marketing.
A subsidiary of Siemens Corp., which is an arm of Germany's Siemens AG, Siemens Business Services is an IT firm based in Norwalk, CT.
J. Winsper specializes in marketing to chief officer-level executives. Clients include Hawker Jets, Liquid Machines, Unica Corp., Information Builders, UBS, Young's Brewery, Raytheon Aircraft's Beechcraft Jets, Moonrock Paper and Store 24/Tedeschi Food Shops.
