Shop At Home Picks MBS

Database marketing and customer relationship management firm MBS, Central Islip, NY, said yesterday it was selected to provide database marketing services to television retailer Shop At Home, which markets consumer products through interactive electronic media including television and the Internet.

MBS will provide strategic consulting, analytical solutions and database design and management to help Shop At Home better serve its customers and increase cross-sell and upsell efforts across vertical product categories.

The E.W. Scripps Company owns Shop At Home and sister organizations Home & Garden Television (HGTV), Food Network, DIY Network, Fine Living and Great American Country.

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