FedEx has launched a sweepstakes promotion, called “Golf Anywhere,” to highlight its 3rd Annual FedExCup, a championship trophy for the PGA Tour sponsored by the shipping company. The sweepstakes, which was developed by FedEx’s agency of record BBDO New York, includes TV, print, banner ads on golf-related Web sites and a microsite at FedExCup.com. The promotion calls consumers to answer golf trivia questions for the chance to win golfing gear, as well as a trip to one of five golf destinations, including Scotland, Australia, South Africa, Canada or Spain. The promotion will run July 20 through September 13.
