ALC of New York LLC today is expected to announce its appointment as exclusive list manager for The Sharper Image effective July 1.
The Sharper Image files consist of six lists and millions of catalog, Internet, infomercial and retail buyers.
They are Sharper Image Catalog Buyers with 1.4 million names, Sharper Image Enhanced with 1.7 million names, Sharper Image Retail Buyers with 1.2 million names, Sharper Image Internet Buyers with 638,700 names, Sharper Image Infomercial Buyers with 164,100 names and Sharper Image Multi-Channel Buyers with 887,700 names.
The files are split evenly between male and female buyers. Average orders range from $140 on the Internet, retail and infomercial files and $180 on the catalog file.
Selections include geography, recency, gender, dollar, credit card and many enhanced selects such as age, presence of children and income. The base prices start at $120/M.