Hitmetrix - User behavior analytics & recording

ShareBuilder Uses Accipiter's AdManager Hosted

Online investment brokerage ShareBuilder chose Accipiter Solutions Inc.'s AdManager Hosted to tailor campaigns for consumer needs.

The brokerage, which serves beginners and experienced investors, implemented the outsourced ad management solution to cut IT-related costs associated with launching and managing ad campaigns across its e-commerce-enabled site.

Also, ShareBuilder now can better monitor, track, forecast, report and analyze campaigns. And AdManager's post-click and post-view action tracking and reporting technology lets the financial firm correlate ad efforts with consumer conversion events.

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