SF Interactive, a San Francisco interactive agency, selected Newport, RI-based Bluestreak's Ad3 Rich Media platform, which is a large-format online ad that works like a microsite.
The new platform offers text, sound, video, Flash animation and 3D within a standard-size banner ad without making the online user leave the Web page. Other Ad3 users include router maker Cisco Systems, domain name registrar VeriSign and Quantum.
SF Interactive's use of this new technology will help the agency in areas like e-mail marketing, ad serving and rich media for clients' campaigns. The shop also tapped Bluestreak's Ion Mail Center as its online marketing solutions platform.