BulkRegister, a domain name registrar, announced the launch yesterday of BrandCrawler, an online service that it said will monitor millions of Web sites for potential abuses of a company's product names, brands and trademarks.
BrandCrawler uses Internet spiders and search algorithms to search a proprietary database of 40 million Web sites. Along with a site's regular text, links and logos, BrandCrawler detects unauthorized mentions of company brands or products within a Web site's hidden text and “meta-tags.”
The service provides a report that identifies possible abuses. The report includes details for use in legal actions and information on intellectual property legal resources.