Dynamics Direct Inc. yesterday debuted Dynamic Messenger, a service aimed at Fortune 100 sales forces that lets them create and deliver personalized, rich media sales presentations.
Users can select, personalize and send any number or type of marketing collateral pieces through rich media e-mail through a Web-based interface, the company said. Dynamic Messenger also can be integrated into some sales and customer relationship management applications.
“Our mission with Dynamic Messenger is to help sales organizations catch the attention of their sales prospects and communicate the right message at the right time,” said Russ Gillam, Dynamics Direct's president/CEO.
The company said Dynamic Messenger can send personalized audio, product literature, company newsletters, event invitations, promotions, surveys and quarterly reports through rich media e-mail.
One of the first to use Dynamic Messenger is Vertis, a provider of integrated advertising and marketing services, Dynamics Direct said.