Sephora.com, San Francisco, yesterday signed a partnership agreement, under which it will begin accepting Flooz.com currency as a method of payment.
Consumers will be able to use the Online Gift Currency Web site to purchase any of sephora's fragrances, cosmetics and well-being products.
Flooz agreed to promote sephora in its Mother's Day and Father's Day e-mail marketing campaign and on its “Flooz Recommends” Web pages, which feature select sites.
Flooz gift currency is purchased online with a credit card and sent with a personalized e-mail. Recipients can spend their Flooz currency or save it in an account.