A seminar Jan. 31 will explore merging the paper and digital worlds.
“The New Hybrid Direct Marketing — Making Paper and Digital Work Together,” set for the Stamford campus of the University of Connecticut, will feature businesses bridging the two worlds.
Topics include using direct mail as the most effective way to drive Web traffic, converting cheap click-throughs into valuable leads and orders, collecting e-mail addresses and permission from customers, moving existing customers to online service and creating an integrated paper and online catalog business.
Speakers include Peter Blau and Josh Moritz of Customer Growth Partnership; Al DiGuido, Bigfoot; Scott Knoll, DoubleClick; Julie Rowland, U.S. Postal Service; and Ann Zeller, Direct Marketing Association.
The seminar costs $129 at the door or $79 in advance. To register, call 860/570-5527 or visit www.customer-growth.com/seminar.