Seisint Decision Services Inc. — a Boca Raton, FL, arm of IT company Seisint Inc. — named Starmark International to handle integrated marketing services for a new product.
The Fort Lauderdale, FL, agency will run advertising, public relations as well as direct and e-mail marketing for Seisint's Securint, an online background screening product developed to address security issues related to hiring and leasing to prospective tenants.
Securint was launched in the summer. It complies with Fair Credit Reporting Act regulations for background screening.
Reed Elsevier Group PLC's LexisNexis in July agreed to pay $775 million for Seisint Inc., a 300-employee firm with offices in Boca Raton, Orlando, FL, Reston, VA, and London.