Hitmetrix - User behavior analytics & recording

Segmentation, Listening, Automation: Mastering the Core Tenets of a Smart Marketing Program

It may be cliché, but delivering the right message to the right person at the right time is top of mind for just about every digital marketer these days. However, finding the time, resources and best approach to achieving this goal can be a daunting task.

Join IBM Account Director Mandy Hummel as she discusses how shifting your approach to listening, segmentation and automation can help you overcome these obstacles and take your marketing efforts to the next level. You’ll learn:


  • How segmentation can help you figure out what contacts to focus on
  • Why you should change your thinking around social listening
  • What behaviors you might use to trigger relevant content
  • How you can employ automated programs to drive huge revenue lift


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