Thursday, November 20th
1:00PM ET/10:00AM PT
To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses “Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.” Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.
Jason McNellis, Senior Analyst Serving Customer Insights Professionals, Forrester Research
As a senior analyst with Forrester Research, Jason serves Customer Insight Professionals, helping them leverage customer data to improve marketing and overall business performance. Jason’s research agenda focuses on trends and best practices at the intersection of customer analytics and marketing technology. This includes recommendations on improving analytic performance and measurement and optimizing customer interactions through analytics.
Previous Work Experience
Prior to joining Forrester, Jason led analytic teams at M Squared Group, a data-driven consultancy, and at Supervalu. Jason began his career as a marketing scientist at M Squared Group, leveraging a wide variety of algorithms to enhance business decisions.
Jason holds a B.A. from Carleton College and an M.S. from the State University of New York at Stony Brook.
George Corugedo, Co-founder and CTO, RedPoint Global
Co-founder and CTO of RedPoint Global, George Corugedo is responsible for leading the development of the RedPoint Convergent Marketing Platform™. A seasoned technology executive, George has over 20 years of business and technical expertise. He co-founded Accenture’s Customer Insight Practice, which specialized in strategic data utilization, analytics and customer strategy. Previous positions included director of client delivery at ClarityBlue, Inc., a provider of hosted customer intelligence solutions to enterprise commercial organizations, and COO/CIO of Riscuity, a receivables management company specializing in the utilization of analytics to drive collections.