Script to Screen Produces Another Winn Grips DRTV Campaign

Script to Screen Inc. has completed a set of 30- and 60-second DRTV spots to promote Winn Inc.'s Winn Grip golf-club grips, the DRTV agency said yesterday.

The short-form ads, titled “Technology That Makes a Difference,” feature Butch Harmon, golf coach and spokesman for Winn. Harmon is a winner of the B.C. Open and president of the Butch Harmon School of Golf in Las Vegas.

Script to Screen has produced three other DRTV campaigns for Winn, including its The Best campaign, which won an award from the Electronic Retailing Association and debuted Harmon as a Winn spokesman. Since the DRTV advertising campaigns have begun, Winn has improved its market share from seventh to second place in the golf-grip market.

Winn, Huntington Beach, CA, is a retailer of tennis and golf equipment. Other clients of Santa Ana, CA-based Script to Screen include Adams Golf, alien Sport and Taylor Made.

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