ScreenFriends Picks TVN Direct for DRTV

ScreenFriends, a developer of voice-command software for computer desktops, said that it hired digital distribution company TVN to assist with its DRTV campaign, which began yesterday.

TVN Direct, a division of Boulder, CO-based TVN, provides consulting, project management, testing and full-media rollout services to direct response television marketers. ScreenFriends, Los Angeles, produced 60-, 90- and 120-second DRTV spots for the campaigns and will run the ads on three of TVN Direct's digital television channels.

TVN Direct's network aggregates air time from all major domestic cable operators and local market broadcasters, with a total market distribution of more than 60 million cable households. The value of the ScreenFriends contract was not disclosed.

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