Schubert Communications Inc. has been named agency of record by Prism eSolutions LLC, a consulting service.
The agency will handle advertising, direct marketing and public relations services for Prism eSolutions, Blue Bell, PA. Prism is a provider of quality, compliance and environmental management system consulting, and online knowledge and training support services.
“[The objective] is to help brand the company, increase awareness and establish Prism as a legitimate organization,” said Lisa Barbadora, who was recently promoted to director of public relations and content at Schubert, a business-to-business agency in Downingtown, PA.
A relatively new company, Prism has consultants with expertise in vertical niches such as telecommunications, healthcare and medical, government and Department of Defense, chemical processing and education.
“They help companies of all types accelerate the process of meeting rigid international quality standards of such caliber as ISO 9000 and ISO 14000,” Barbadora said.
Offline and online direct marketing will play a key role in drumming up awareness and consequently business for Prism.
“Direct marketing tactics will be used to generate leads primarily but will also be used to target various niche markets,” Barbadora said. “E-mail marketing is also being considered as a cost-efficient way to maintain ongoing contact with prospects, customers and the media.”
In related Schubert news, the 22-year-old agency, which serves hi-tech, industrial and chemical clients, is combining its public relations and copywriting departments.
Barbadora, who previously was copy director, will head the new integrated marketing communications team.
“We hope that it will make sharing of information easier, more efficient, and we also expect it to break our writers out of their normal routines,” Barbadora said.
“For example,” she said, “copywriters bring a new perspective to PR projects that may never have been considered before because people tend to get stuck in their daily routines and forget to think creatively.”