Millard Group Inc., Peterborough, NH, said today that it was named list manager for the Scholastic at Home list properties from Scholastic Inc., effective immediately.
Scholastic at Home reaches 5.8 million active families with its book clubs and other children's products through continuity programs, direct-to-home mailers and school-based clubs. The company's offerings include Beginning Readers' Program, Disney's Wonderful World of Reading, Clifford & Company, Scholastic at Home Phonics and Baby's First Disney Bilingual Book Club.
The lists now include the Scholastic at Home Master File and the Scholastic at Home Spanish-Speaking Master File. Files to be made available shortly are the Scholastic at Home Enhanced Master File and the Scholastic at Home Seniors & Grandparents.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters