Lois Geller will return after a year's absence to teach “An Introduction to Direct Marketing” at the Center for Direct and Interactive Marketing at NYU's School of Continuing and Professional Studies.
The 10-session course, held weekly from Oct. 2 to late November, is known as “The Nat Ross Lecture Series at NYU.” The course was developed and taught by Ross from 1996 to 1998. Ross died Aug. 25, 2000. He was a veteran direct marketer and educator who was inducted in 1984 into the Direct Marketing Association's Hall of Fame.
Geller is president of Mason & Geller Direct and author of “Response! The Complete Guide to Profitable Direct Marketing.”
Guest lecturers will include Michael McCormick, vice president/creative director, Mason Geller Direct; Scott Fenwick, senior account executive, 24/7 Media; Mark Rickard, president, Rickard List Marketing; and Jeff Ehrlich, vice president, Fulfillment Plus.
Those wishing to take the class may sign up through Sept. 24 via the Web at www.scps.nyu.edu, by phone at 212/998-7171, by e-mailing to [email protected] or in person at NYU's School of Continuing and Professional Studies, 145 Fourth Ave., New York. After Sept. 24, registrants must enroll in person at the School of Continuing and Professional Studies. Call 212/998-7200 for more information.