Business intelligence software and solutions provider SAS Institute Inc. has started a channel business unit for value-added resellers, systems integrators and independent software vendors interested in selling SAS software in the Americas.
The Cary, NC, company made the announcement on Aug. 28.
SAS said this group would deliver BI software efficiently and cost effectively to small to medium-sized and midmarket businesses. The business intelligence market is becoming one of the fastest growing worldwide.
Headed by Miles Mahoney, who has built partner channel programs for Borland Software, Business Objects and Crystal Decisions, the new business unit will strengthen SAS’ position as the top independent software vendor in the BI market.
With an established infrastructure that includes dedicated partner development teams, internal channel sales teams and system engineers, SAS’ channel program will focus on the SAS Enterprise Intelligence Platform, including business intelligence, data integration and advanced analytics.
SAS’ reseller program includes VARs such as Aviana Global Technologies, Claraview, COMSYS, Creative Computing, Mainline Information Systems, Qualex and ThotWave. SAS also is using existing partnerships with well-known companies like HP and IBM to expand the program. These resellers are reaching into new markets, helping organizations derive value from internal data that will impact future success.