SAS, a business intelligence software and services provider, is expected to announce today the formation of the Marketing & Customer Analytics Practice within the Performance Management division of SAS Americas.
The company said this practice will include application analysis and pre-sales support, customer installation and implementation services and business and partnership development.
SAS said the creation of the practice is a result of customer success using the SAS Marketing Automation solution. SAS has more than 40 campaign management installations worldwide. Marketing automation customers for SAS include Provident Bank, Sprint PCS, MTN and First National Bank of South Africa.
