Sara Lee Food & Beverage hired TBWAChiatDay, Los Angeles, as its agency of record for the Hillshire Farm brand after an extensive review.
The agency is now AOR for several Sara Lee brands including Jimmy Dean, Ball Park, Sara Lee and Senseo.
Duties for Hillshire Farm lunchmeats, sausages and other meat products include strategic development and execution of ads for the United States. Ads will run across television, in-store, radio, truck, print and out-of-home media.
Direct marketing is not part of the assignment. But TBWAChiatDay provides the look and feel of interactive ads handled by Starcom IP.