SLM Corp., commonly known as Sallie Mae, has selected Harte-Hanks' Allink Financial database marketing solution to optimize its marketing programs, Harte-Hanks announced yesterday.
Allink Financial, part of the Allink Solution Suite, will provide the ability to integrate data from various formats and locations to create a full “360-degree” customer data view and give Sallie Mae the tools to build, coordinate and evaluate personalized customer interactions.
Sallie Mae is the nation's leading provider of education funding. It manages nearly $89 billion in student loans for more than 7 million borrowers.
