There’ll be a seventh cloud floating above attendees at Dreamforce this week following today’s launch of Salesforce.com’s IoT Cloud. It’s hardly surprising that the Internet of Things has joined marketing and sales in the Salesforce firmament. Cisco foresees 50 billion connected devices by 2020 and Gartner forecasts a $1.9 trillion IoT economy in place by the same year. At Salesforce, the emergence of an IoT cloud was merely a matter of time.
“The marketing cloud and the IoT cloud are like peanut butter and jelly,” remarks Eric Stahl, SVP of Product for the Marketing Cloud. “IoT merits a separate cloud because you’re talking about data on a scale unlike anything seen before. One of our clients wants to be able to process 50 billion pings a day.”
Powered by Thunder, a real-time event processing machine, IoT cloud will link connected devices like phones, watches, automobiles, and industrial machinery to Salesforce, adding contextual analysis based on rules set by customers.
“IoT cloud is two things. It’s an absorber of all of these events and it’s a set of tools that we give to non-developers who can create a cascading set of rules with which to obtain relevant data,” Stahl says.
Beta testers included Emerson, which tracked thermostats to IoT cloud, and Hexagon Meteorology, which used it for real-time factory monitoring of precision-measuring equipment in the field.
“This is going to be one of our main announcements at Dreamforce. It’s a huge investment. It’ll be a big part of Marc [Benioff’s] speech,” Stahl says. Salesforce’s big annual event kicks off tonight in San Francisco.
“We are building this so that it’s relatively easy to get it configured with your sales and marketing clouds,” adds Stahl. “We’re building triggers in Journey Builder. It’s going to be easy to create use cases in the service cloud. It’s breaking the mind-set that sales, service, and marketing are different departments.”