Hitmetrix - User behavior analytics & recording

SaleOutlet Enters Pact With MyPoints.com

SaleOutlet (www.saleoutlet.com), New York, a Web-based outlet mall, this week announced an agreement with MyPoints.com (www.mypoints.com), San Francisco, a provider of online direct marketing, loyalty and incentive products, that will help bring Web users special offers and rewards.

Through the agreement, MyPoints.com is going to include SaleOutlet.com in the gifts and flowers category of its MyPoints program, and will provide consumers with redeemable awards points for any purchase. Registered users shopping at any of the SaleOutlet merchants will be eligible to earn points by co-registering for the MyPoints Program.

Consumers will have the chance to redeem the points for a variety of goods and services, including travel awards, free long-distance telephone cards and brand-name merchandise. The points may also be donated to charity.

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