Salary.com, a provider of employee compensation data, has migrated from an outdated in-house ad management system to Accipiter Solutions Inc.'s AdManager technology.
The Boston company will use AdManager's geo-targeting and user registration modules to claim a larger share of the online ad market and deliver personally relevant ads to site users. AdManager's competitive pricing was also an incentive for the switch.
The geo-targeting serves ads based on the geographic location of users as well as parameters like area/metro code, time zone, latitude and longitude, bandwidth, SIC code, connection speed and city/region/country confidence code.
The user registration module will create compound, customer demographic targets based on the data gathered. This enables delivery of relevant ads based on the user's criteria.
Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters