Saatchi & Saatchi launched Youth Connection, a practice to help marketers create content with youth in a user-generated media environment.
The New York agency will offer clients insight in dealing with children and their moms and families. Youth Connection will help with the creation of advertising aimed at youth audiences, based on insights gained from road trips involving interactions with select children and moms nationwide.
Saatchi was an early entrant in this field. The shop launched Kid Connection in 1989. Youth Connection now offers a better view of this market.
