Rx Insight Inc., a 2-year-old direct-to-consumer consulting firm and conference organizer, named Furia Rubel Communications, Perkasie, PA, to handle public relations for the third annual DTC National Conference.
The show will be March 25-27 at Boston Sheraton Copley Place Hotel. On the agenda are educational symposia aimed at media, legal, regulatory, creative, Internet, direct marketing and political issues.
Furia Rubel's experience in pharmaceutical and legal media relations helped clinch the Rx Insight account.
