Russian direct marketing and mail-order company Mir Knigi Ltd joined the board of FEDMA, the Federation of European Direct and Interactive Marketing, the federation announced yesterday.
Mir Knigi joins Bertelsmann, Reader's Digest, Royal Mail and Selligent as corporate members of the association.
Mir Knigi will be represented on the FEDMA board by its deputy managing director, Zafer Toker, who has worked in senior marketing and sales positions in Germany and central and eastern Europe as well as Russia.
