Ruf Strategic Solutions, Olathe, KS, announced the release yesterday of Travelytics, a marketing solution for the travel industry that combines predictive analytics with Ruf's travel data. Travelytics is built using Ruf's consumer database of more than 115 million households.
According to Ruf, travel marketers using Travelytics can gain a clear demographic picture of their current customers or inquirers as well as insight into their lifestyle and activity interests, such as who is likely to be interested in spas and resorts, wilderness adventures, culture and heritage, dining and nightlife and more.
The Division of Travel & Tourism for Kansas has signed a two-year contract with Ruf, while the Missouri Division of Tourism has signed a one-year renewable contract, Ruf said.
