Rubin Response Management Services Inc., Schaumburg, IL, said yesterday that it was named list manager for the newly available About Kid Crafters & Kid’s Crafts file.
The About Kid Crafters & Kid’s Crafts list has more than 891,600 names of people who have responded to a survey after purchasing child-safe and/or child focused crafting products, material and tools. Respondents are primarily female and have an average household income between $50,000 and $75,000.
Selections on the file include geography, quarterly hotline, adults by age, children by age, household income, credit card, ethnicity, interests and product buyer by category.
