Rubin Response Gains Nursing List, Insert Program

Rubin Response Management Services Inc., Schaumburg, IL, said yesterday that it was named manager for the Western Schools Nursing Course buyers file and package insert program.

The Western Schools Nursing Course buyers file has 136,700 last-12-month buyers of this home-study course for nursing students. The file is 90 percent female with an age range of 35-55 and average income of $45,000. Selections include geography, recency, license type and nursing specialty. Base price is $110/M.

The Western Schools Nursing Course package insert program offers 145,000 inserts at a cost of $65/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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