Rubin Response Management Services Inc., Schaumburg, IL, launched a Web site last week devoted to the list rental files of CMP Media LLC. The site, at www.cmp-lists.com, offers detailed information on the 170 CMP postal and opt-in e-mail files managed by Rubin Response.
Some of the site's features include PDF data cards for all of the lists; a search function; downloadable order forms, procedure documents and list rental agreements; and contact information for Rubin Response. The site also contains a blog moderated by Steve Mertel, one of Rubin's CMP list representatives. The blog is a forum for list brokers and mailers to discuss the hot topics of the day in direct marketing.
A small sampling of the CMP publication lists managed by Rubin includes InformationWeek, CRN, EE Times, Network Computing, Software Development, VAR Business and Network Magazine.