Rubin Response Management Services Inc., Schaumburg, IL, will manage the E. Burnham Cosmetics file of more than 77,000 free-trial responders.
Responders on this 92 percent female file accepted a 21-day free trial of Retinol Ultra Skin Care Crème. The offer appeared in package inserts, co-ops and space ads.
More than 85 percent of those on the file are 45 or older. The base price is $80 per thousand. Selects of geography and recency are available.
