RTMS, Milwaukee, a provider of fully integrated customer relationship management solutions, and NeoVista Software, Cupretino, CA, a provider of business intelligence applications, services and technology, have announced a strategic partnership they say will allow retailers to realize improved sales responses through their direct marketing efforts. The two said it will be able to do so through the delivery of unprecedented accuracy in identifying, predicting and executing cross-selling and upselling programs that will be tailored to meet individual customer buying preferences.
Through the agreement, RTMS' flagship software Archer will be combined with NeoVista's Decision Series. According to both, the integration of up-front predictive analysis and individualized marketing marks a first for retailers. They said the combined solution gives retailers the ability to analyze a broad range of data to create propensity-to-buy models to identify products and services that each customer might like.
