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R.R. Donnelley system offers enterprise-level print customization

R.R. Donnelley & Sons Co. has introduced an enterprise-level, Web-based digital printing, print management and direct mail system, offering a single point of entry into the company’s digital asset management, printing, direct marketing and fulfillment services.

CustomPoint is integrated with Donnelley’s network of offset and digital print and fulfillment operations, providing the scale and technology to serve enterprise clients with print customization.

Customized printing can be activated from anywhere on the globe via Internet access and, using R.R. Donnelley’s proprietary software, the output can be routed to anywhere in the Chicago-based firm’s digital print and fulfillment network. Clients will be able to customize jobs by inserting variable imagery and text from a selection of brand-compliant templates.

CustomPoint is ideal for corporate clients that have regional offices and want to customize their in-store promotions or sales materials, the company said. It also helps cut costs, enhance revenue and take advantage of digital one-to-one technologies.

In other news, the company reported third-quarter results yesterday, which included net sales rising 5.7 percent to $2.3 billion.

Third-quarter net earnings totaled $165.1 million, or 75 cents per diluted share, compared with net earnings of $127.3 million (59 cents per diluted share) in Q3 2005.

Net sales for the company’s Publishing and Retail Services segment increased 7.2 percent to $1.2 billion, mainly on the acquisitions of Spencer Press, Poligrafia, the Charlestown, IN, print operations of Adplex-Rhodes and the book business of Asia Printers Group.

The Integrated Print Communications segment, which includes the company’s direct mail business, saw a 4.5 percent rise in net sales to $689 million. The increase resulted mainly from sales growth in the company’s short-run commercial print and financial print businesses as well as the acquisition of OfficeTiger, offset in part by lower sales in business communications services.

Net sales for the Forms and Labels segment increased 3.7 percent to $422.3 million.

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