The United Kingdom's Royal Mail is using predictive analytics software from SPSS to drive marketing programs for its SmartStamp service, SPSS said yesterday.
SmartStamp is an online system that helps small businesses tailor customer mailings by adding company logos, photographs or slogans alongside the postage impression. System integrator Lockheed Martin developed the software, which launched in January 2004.
More than 13,500 small businesses use SmartStamp, and the 11 millionth SmartStamp mailing took place recently.
As part of the development process, Lockheed Martin recommended SPSS to help establish initial demand for SmartStamp and support ongoing marketing programs.
SPSS' predictive analytics solution helps segment and profile SmartStamp customers to let Royal Mail develop marketing programs.
