The role that e-commerce plays in multichannel marketers’ retailing mix continues to grow, and with it comes new marketing challenges. DMNews gathered together a group of e-commerce professionals for this Bronto-sponsored roundtable to discuss their experiences and solutions to a host of marketing issues. While meeting at Bronto headquarters in Durham, NC, participants discussed various topics including integration, e-mail, conversion tactics, database issues, social media, mobile and e-commerce best practices.
