Direct agency Roska Direct, Montgomeryville, PA, announced this week the complete revamping of its IT services division in response to changing times and newly acquired business from HealthAxis.com, PetFoodDirect.com and VerticalNet.
Transitions include a repositioning of the agency’s database, interactive and programming services, as well as repositioning the shop’s overall capabilities in providing more cohesive consulting and technical advisory services across marketing platforms.
“These changes,” said Rick Moore, president of Roska Direct, “broaden the agency’s capabilities and services, making us even more competitive in the e-commerce and traditional direct marketing arenas.” Moore said data modeling and Web-to-database programming are now standard services offered by the agency.
