Rosetta Taps Healy as Managing Partner

Rosetta today announced the hiring of former SapientNitro VP Eric Healy as managing partner in charge of its consumer products and retail industry group. He will report to CEO Tom Adamski.

At SapientNitro, Healy led multichannel marketing, commerce, and technology efforts for a number of Fortune 500 clients. He is credited with having played a key role in expanding the agency’s core offerings and expanding its creative team from 14 to nearly 200 people.

“Eric is a true superstar with a glowing record of business development, growth, and expansion over the last 16 years,” Adamski says.

Healy said he admired Rosetta’s “ability to marry human behavior with business impact,” and added that “the opportunity to build upon Rosetta’s current success in the consumer products and retail space was irresistible.”

Healy’s hiring is the latest in a succession of executive moves made over the last six months by the customer engagement agency, which included the appointments of Chief Creative Officer Alexander Mahernia and Head of Marketing Gary Schechner. Rosetta CEO and Founder Chris Kuenne handed the reins over to Adamski last April and stepped down from his corporate role at Publicis Groupe last month.

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