TaylorMade-adidas Golf, a wholly owned equipment-making subsidiary of the $6 billion adidas-Solomon, has named Rosen/Brown Direct, Portland, OR, as its direct marketing agency.
The agency seeks to ramp up awareness of Carlsbad, CA-based TaylorMade's new 300 Series golf clubs, including irons, drivers and woods. It has created a national tour comprising two teams of TaylorMade professionals who visit retailers and golf courses to push the new products.
These teams will offer one-on-one fitting sessions each day, supported by digitally recorded swing capture, personalized club matching and professional advice.
